Hi, I am Morgan the Founder of LuxeCore.

LuxeCore started with one small but stubborn observation.

The women around me were carrying their lunch to work in awkward bags. They had invested in everything else - the outfit, the coffee, the bag on their arm, but lunch was still an afterthought. I thought someone should fix that.

What evolved was our viral insulated tote. A bag you'd carry into a meeting with confidence, not hide under your desk.

Women weren't just using it for lunch. They were heading straight from the office to the gym without going home first. Packing for a weekend away on Thursday night. Breezing through airport security. School pickups, farmers markets, coastal drives - the same bag, everywhere.

LuxeCore had grown into something bigger than I anticipated. Not just a lunch bag. A bag for the whole life of a modern Australian woman. The 9 to 5 and everything either side of it.

We are excited to expand our range of stylish lifestyle essentials inspired by the women in our lives.

Over 2,000 Australian women carry LuxeCore every day, and we would love to have you join the journey.